This unit is all about the codes and conventions used in advertising and how advertisers target specific audiences. I have also had to produce my own print advert which I have chosen to do on Rimmel concealer for women of colour.
Learning Aim A: Understanding The Codes And Conventions Of Advertising Production.
During my research I found the following Media pack by Pride magazine, that included statistics about the readership profile and highlighted the opinions of women of colour, about adverts places in Pride Magazine. A very interesting statistic is that 69% of the magazines readers believe that the adverts placed in the magazine were directly targeted at them, therefore "making them more likely to respond," making this a suitable platform to place my advert.
In addition the Media pack encouraged me to review my initial target audience age, as I reached the conclusion it was too narrow. Therefore, I increased the target age to include females aged up to twenty-three years. This age group are young women who may be starting university or a career and account for just over a quarter of Pride magazines readers, not to mention that 33% of Pride Magazine readers are also students.
Learning Aim C: Produce An Advert For A Specific Digital Media Sector
Draft Designs
Below are draft designs of my adverts. The first is a Poster for a Bill broad Advert and the second and third are T-Shaped in order to be displayed on the side of a London Bus.
Feedback On Drafts
Booking Form For Equipment
Original Images For Mosaic Effect.
Original Image Of Model
Final Designs
After receiving feedback, some changes were made including the adding of a slogan. In addition I conducted some secondary research into how advertising companies have made their advertising more digitally interactive. and the positive impact it has had on targeting their audience. t(https://blog.hubspot.com/marketing/interactive-print-ads). This has given me some creative ideas about how I can make my advert more interactive and therefore more appealing to may target audience. From my prior primary research it was highlighted that my target audience used social media apps such as instagram and snap chat. My secondary research into Pride magazine's audience information pack also reinforced to use of social media use with 22,000 twitter followers and 20,000 facebook likes. My idea to make my Pride magazine website advert interactive would be to include a QR barcode on the advert so that my audience can use their smartphone to scan it. This would allow a facial recognition scanner to take a sample and match their skin tone to the right concealer code. Making my advert interactive would be beneficial to my audience as they would be able to get the right concealer for their skin tone without having to go to a make up counter and try on different products - it would therefore be time efficient and encourage the audience to purchase the product.